Privacy Policy

This privacy policy explains how Bet Any Sports, operator of the website betenysport.com and the Bet Any Sports profile, collects, uses, stores, shares, and protects personal data. It applies to players, prospective players, and all visitors who access or use betenysport.com from the United Kingdom or any other country. By using our services, you acknowledge that you have read this policy. This policy is effective and applies to all processing activities from 1 January 2026.

Who We Are

For the purposes of applicable data protection laws, Bet Any Sports is the controller of your personal data when you use betenysport.com and the Bet Any Sports offering.

Operator Identity and Structure

Legal name: Bet Any Sports (operator of the online betting services accessible via betenysport.com).
Place of establishment: San José, Costa Rica (full street address and postal code are not publicly specified in the current corporate records).
Licensing and regulatory context: Bet Any Sports operates out of Costa Rica under a data processing licence. Costa Rica does not have a dedicated online gambling regulator, and Bet Any Sports is not licensed by the UK Gambling Commission and does not operate as a separate UK legal entity. Nevertheless, we apply the UK General Data Protection Regulation and the UK Data Protection Act 2018 to the processing of personal data of individuals located in the United Kingdom.

Contact Details

Website: betenysport.com (with related policy references also published on betanysports.eu and betanything.eu, including general rules, privacy, and responsible gaming pages).
Data Protection Officer (DPO) / Data Protection Team: For any privacy-related questions, requests, or complaints, please contact our data protection team at privacy@betenysport.com or via the contact options provided in your account interface. A designated DPO or equivalent function is responsible for monitoring compliance with applicable data protection laws.
Postal correspondence: Data Protection Officer, Bet Any Sports, San José, Costa Rica (please mark your envelope "Data Protection Request"). Where a local correspondence address for the UK or EU is introduced, we will publish the details in this policy.

What Personal Data We Collect

We collect only the personal data that is necessary to operate, secure, and improve betenysport.com and the Bet Any Sports services, and to meet our legal obligations.

Identity and Contact Data

Account identification data: full name, username, date of birth, country of residence, proof of identity (e.g., passport, national ID, driving licence), proof of address (e.g., utility bill, bank statement).
Contact details: email address, telephone number(s), preferred language, communication preferences (including marketing consents and opt-outs).
Verification data: copies of documents, selfies or video verification where required by Know Your Customer (KYC) and Anti-Money Laundering (AML) rules, and information obtained from verification service providers.

Technical and Usage Data

Technical data: IP address, approximate geolocation derived from IP, device identifiers, operating system, browser type and version, time zone, language settings, and other technical parameters provided by your device.
Log and session data: login and logout timestamps, session identifiers, pages visited, navigation paths, time spent on pages, referring URLs, error logs, and system activity related to the use of our platform.
Security and integrity data: failed login attempts, suspicious activity flags, device fingerprints, and data used for fraud detection and account protection.

Payment and Financial Data

Transaction data: deposits, withdrawals, bonuses credited and used, transaction dates and times, payment method details, currencies, and transaction identifiers.
Payment instrument data: masked card numbers, card type and expiry date, bank account details, e-wallet identifiers, and other payment details processed via our payment partners. We do not store full card numbers or CVV codes; these are processed by PCI-DSS compliant payment providers.
AML-related data: information required to perform AML checks, including source of funds/wealth information where required by applicable law.

Behavioural and Profile Data

Betting and gaming history: bet slips, stakes, selections, odds, wins and losses, game sessions, duration of play, and self-exclusion or limit settings.
Interaction and behavioural data: clicks, scrolls, navigation patterns, response to promotions, communications opened, and interaction with responsible gambling tools.
Profile data: your preferences, risk profile as derived from responsible gambling assessments, and segmentation used for tailoring offers (where lawful and subject to your choices).

Communication and Support Data

Customer support records: emails, chat logs, call notes, complaints and disputes, and other communications with our support and risk teams.
Surveys and feedback: responses to surveys, ratings, and feedback you voluntarily provide.

Cookies and Similar Technologies

Cookie identifiers: unique identifiers stored in cookies or similar technologies (such as local storage, pixels, SDKs) associated with your browser or device.
Tracking data: data provided by analytics, advertising, and affiliate tracking tools, such as page views, conversions, and campaign effectiveness, subject to applicable consent requirements.

Legal Basis for Processing

We process personal data only when we have a valid legal basis under UK data protection law (UK GDPR and the Data Protection Act 2018), and where applicable, under EU GDPR and Mexican data protection legislation for users located in those jurisdictions.

Performance of a Contract

Account creation and management: We process your identity, contact, technical, and account data to open, verify, operate, and close your betting account, and to provide access to the betenysport.com services.
Provision of betting and gaming services: We use your betting history, transaction data, and game data to accept bets, settle markets, pay winnings, and manage promotions you participate in.
Customer support: We process communication data to respond to your inquiries, resolve technical issues, and handle complaints related to the contractual services.

Compliance with Legal Obligations

KYC and AML requirements: We process identity, verification, payment, and behavioural data to comply with anti-money laundering, counter-terrorist financing, fraud, and sanctions obligations that apply in Costa Rica, the UK and, where relevant, other competent jurisdictions.
Responsible gambling obligations: We use behavioural and profile data to detect problematic gambling patterns, apply limits, and implement self-exclusion measures in line with responsible gambling standards.
Tax, accounting, and record-keeping: We store transaction and account data for legally mandated periods for accounting, auditing, and reporting purposes.

Legitimate Interests

Service security and integrity: We process technical, security, and behavioural data to protect our platform from abuse, fraud, and cyberattacks, and to maintain the integrity of our betting markets. We balance these interests against your rights and reasonable expectations.
Service improvement and analytics: We analyse de-identified or pseudonymised usage data to understand how our services are used, to improve performance, usability, and content, and to develop new features.
Risk management and business operations: We process data for internal management, governance, audit, and business continuity purposes, provided such processing does not override your fundamental rights.

Consent

Marketing communications: We send email, SMS, or in-app marketing communications about our products, promotions, and offers only with your prior consent where required by law. You may withdraw your consent at any time via account settings or by using the unsubscribe mechanism in each marketing message.
Non-essential cookies and tracking: We use analytics, advertising, and other non-essential cookies and similar technologies based on your consent, collected via our cookie banner or preference management tools.
Special categories of data: In rare cases where we process information that could be considered sensitive (for example, health-related information you voluntarily share regarding gambling harm), we do so only with your explicit consent or where otherwise permitted by law.

Protection of Vital Interests and Public Interest

Vital interests: If we reasonably believe that a player is at immediate risk of serious harm, we may process and share data with relevant organisations to protect vital interests, in line with applicable laws and professional standards.
Public interest and regulatory requests: Where required, we may process and disclose data to law enforcement or regulators in the public interest or in the exercise of official authority, subject to strict legal conditions.

Purpose of Processing

We use your personal data only for specific, explicit, and legitimate purposes, and we do not process it in a manner incompatible with those purposes.

Provision and Management of Services

Operating your account: to create and administer your betenysport.com account, verify your identity and age, manage passwords and security settings, and provide support.
Processing transactions: to accept deposits, process withdrawals, settle bets, credit bonuses, and maintain accurate account balances and transaction histories.
Providing betting and gaming functionality: to enable you to browse markets, place bets, participate in promotions, and access related content.

Improvement, Analytics, and Personalisation

Service quality and performance: to monitor performance, detect bugs, optimise load times, and adapt the interface for different devices and connection types.
Analytics and reporting: to produce aggregated statistics on usage patterns, marketing effectiveness, and responsible gambling metrics, using pseudonymised or aggregated data where feasible.
Personalisation: to tailor content, recommendations, and offers to your profile and preferences, including language, favourite sports, and preferred bet types, within the limits of law and your consent choices.

Marketing and Promotions

Direct marketing: to send promotional messages about our services and special offers, subject to your consent and your right to opt out at any time.
Affiliate and advertising campaigns: to measure the effectiveness of campaigns, attribute sign-ups to partners, and manage affiliate and advertising relationships.

Compliance, Risk Management, and Fraud Prevention

Fraud detection and prevention: to monitor for suspicious activity, account takeover, collusion, bonus abuse, or money laundering, and to investigate and respond to such activity.
Regulatory and legal compliance: to fulfil KYC/AML obligations, respond to lawful requests from authorities, and meet record-keeping requirements.
Responsible gambling: to monitor behaviour, apply self-exclusion, time-outs, and limits, and to provide tools and interventions aimed at reducing gambling harm.

Disclosure & Sharing

We do not sell your personal data. We share data only with trusted recipients and only to the extent necessary for the purposes described above, subject to appropriate safeguards.

Service Providers and Technical Partners

Payment service providers and banks: to process deposits, withdrawals, and refunds, and to perform fraud and AML checks.
IT and hosting providers: to host our platform, databases, and backup systems, and to provide technical support and maintenance.
Verification and risk management providers: to verify identity, age, address, and payment methods, and to perform sanctions, PEP, and adverse media screening when required.
Analytics and performance tools: to collect aggregated and pseudonymised statistics on usage and performance, subject to your consent where required.

Regulators, Authorities, and Dispute Bodies

Regulatory and supervisory authorities: where necessary, we may share data with competent authorities in Costa Rica, the UK, the EU, Mexico, or other relevant jurisdictions, in line with applicable law (for example, AML authorities or data protection regulators).
Law enforcement: we may disclose data when required by law, court order, or binding request, or when necessary to protect our rights, your safety, or the safety of others.
Alternative dispute resolution bodies: in the context of disputes, chargebacks, or mediation, we may share relevant information with banks, payment processors, dispute resolution organisations, or courts.

Affiliates, Advertising, and Business Transfers

Affiliates and marketing partners: with your consent, we may share limited data (for example, confirmation of registration or conversion events) with affiliates, advertising networks, and campaign partners to measure and reward referrals.
Group companies and successors: if Bet Any Sports undergoes a reorganisation, merger, or sale of assets, your data may be transferred to the new operator subject to equivalent privacy protections and, where required, advance notice.

De-Identified Data

Aggregated statistics: we may share de-identified or aggregated data (which does not identify you personally) with partners, industry bodies, or the public for research, reporting, or transparency purposes. This data cannot reasonably be used to re-identify you.

International Transfers

Bet Any Sports operates out of Costa Rica and uses service providers located in various countries. This means that your personal data may be transferred outside the United Kingdom and the European Economic Area (EEA), including to Costa Rica, the United States, and other jurisdictions where our partners operate.

Transfer Destinations

Costa Rica: main operational location of Bet Any Sports and primary hosting location for certain systems and support functions.
United States and other third countries: locations of some payment processors, analytics providers, and IT service providers.
United Kingdom and EEA: where we engage service providers or infrastructure within these regions, your data may be processed there as well.

Safeguards for International Transfers

Standard Contractual Clauses (SCCs) and UK Addendum/IDTA: for transfers from the UK or EEA to countries that are not recognised as providing an adequate level of protection, we implement the European Commission's Standard Contractual Clauses together with the UK International Data Transfer Addendum or the UK International Data Transfer Agreement, as applicable.
Data Privacy Framework and similar schemes: where our US-based partners participate in an approved data transfer framework recognised by UK or EU authorities, we rely on that certification where appropriate.
Additional technical and organisational measures: including encryption in transit and at rest, strict access controls, and data minimisation to ensure equivalent protection of your data even where local laws differ.

Access to Safeguard Information

Copies of safeguards: You may request more information about the international transfer mechanisms we rely on, or a copy of the relevant SCCs or similar safeguards, by contacting our data protection team. Certain commercially sensitive details may be redacted.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements, and to the extent permitted by applicable law. When data is no longer needed, we securely delete or anonymise it.

Retention Periods by Category

Account and identification data: generally kept for the duration of your account and for up to five (5) years after account closure, to meet KYC/AML and record-keeping obligations and to defend against legal claims.
Transaction and betting history: typically retained for at least five (5) to seven (7) years from the date of the relevant transaction, in line with financial and AML regulations.
Customer support and complaint records: retained for up to five (5) years after resolution of the inquiry or complaint, or longer where necessary for ongoing disputes or regulatory investigations.
Technical logs and security data: retained for shorter periods, usually from several days up to two (2) years, depending on the sensitivity and our need for security, fraud prevention, and audit trails.
Marketing data: retained until you withdraw your consent or object to processing, and for a reasonable period afterwards to demonstrate compliance with your preferences.

Deletion Criteria

Purpose fulfilled: data is deleted or anonymised once it is no longer required for the purpose for which it was collected and no legal obligation justifies its continued retention.
User request: where you exercise your rights to deletion or cancellation and no overriding legal basis requires us to keep the data, we will delete or anonymise it as requested.
Legal limitation periods: we may retain limited data beyond standard periods where necessary to establish, exercise, or defend legal claims within applicable limitation periods.

Your Rights

Depending on your location (for example, in the UK, EU, or Mexico), you have specific rights over your personal data. We align our practices with the UK GDPR, EU GDPR where relevant, and the Mexican Federal Law on the Protection of Personal Data Held by Private Parties and its Regulations, including the ARCO rights.

Core Data Protection Rights

Right of access: you can request confirmation of whether we process your personal data and receive a copy of the data, together with information about how we use it.
Right to rectification: you can ask us to correct inaccurate or incomplete personal data (for example, an outdated address or incorrect phone number).
Right to erasure ("right to be forgotten" / cancellation): you can request deletion or cancellation of your personal data where it is no longer needed, where you withdraw consent and no other legal basis applies, or where it has been unlawfully processed. We may retain certain data to comply with legal or regulatory obligations.
Right to restriction of processing: you can ask us to restrict processing in certain circumstances, such as while we verify contested accuracy or where you object to processing based on legitimate interests.
Right to object: you can object at any time to processing based on our legitimate interests, including profiling, and we will stop processing unless we demonstrate compelling legitimate grounds that override your interests or we need the data to establish, exercise, or defend legal claims.
Right to data portability: you can request to receive certain personal data in a structured, commonly used, machine-readable format, and to have it transmitted to another controller where technically feasible.
Marketing and consent withdrawal: where processing is based on your consent (for example, marketing communications or non-essential cookies), you may withdraw consent at any time without affecting the lawfulness of processing before withdrawal. You may also object to direct marketing at any time.

Additional Mexican ARCO Rights (Where Applicable)

Access, Rectification, Cancellation, and Opposition (ARCO): if you are located in Mexico, you may exercise ARCO rights under Mexican data protection law, which closely align with GDPR rights but may involve specific local procedures. We will handle such requests in a manner consistent with both Mexican and UK/EU standards where applicable.

How to Exercise Your Rights

Submission of requests: you can send a request to exercise any of the above rights by contacting our data protection team at privacy@betenysport.com or by using the dedicated privacy or support form in your betenysport.com account (where available).
Verification: to protect your privacy, we may need to verify your identity and your relationship with betenysport.com before acting on your request, which may include requesting additional information or documentation.
Timeframes: we aim to respond to all valid requests within one (1) month of receipt. For complex or numerous requests, this period may be extended by up to two (2) additional months, in which case we will inform you of the extension and the reasons for it.
Cost: we do not charge a fee for handling reasonable and non-repetitive requests. If requests are manifestly unfounded or excessive, we may charge a reasonable fee or refuse to act, as permitted by law.

Cookies & Tracking Technologies

betenysport.com uses cookies and similar technologies to ensure the proper functioning of the site, improve user experience, and, where permitted, support analytics and marketing activities.

Types of Cookies We Use

Strictly necessary (session) cookies: essential for you to browse the site, log in, navigate markets, and place bets. These cookies are typically session-based and are deleted when you close your browser.
Functional and preference cookies: used to remember your language, region, and other preferences, and to provide enhanced features.
Analytics cookies: used to collect information about how visitors use our site (for example, which pages are visited most often and where errors occur), helping us improve performance and usability. These cookies may be first-party or third-party.
Advertising and affiliate cookies: used to measure the effectiveness of campaigns, track conversions, prevent fraud in affiliate programs, and, where allowed, tailor marketing messages.
Persistent cookies: cookies that remain stored on your device for a set period or until you delete them, used, for example, to remember your preferences and login status.

Managing Cookies

Cookie banner and settings: on your first visit from the UK or other relevant jurisdictions, you will see a cookie banner allowing you to accept or manage non-essential cookies. You can change your preferences at any time via the cookie settings panel (where available).
Browser controls: most browsers allow you to block or delete cookies via their settings. If you block strictly necessary cookies, some features of betenysport.com may not function properly.
Opt-out of analytics and advertising: where supported, you may also use tools provided by third-party analytics and advertising providers or industry opt-out platforms to control certain types of tracking.

Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction.

Technical Measures

Encryption in transit and at rest: we use TLS 1.2+ or equivalent encryption to protect data in transit between your device and our servers, and apply encryption or other security controls to stored data where appropriate.
Access controls: access to personal data is restricted to authorised personnel and service providers on a strict need-to-know basis, using authentication, role-based access controls, and logging.
Network and infrastructure security: we employ firewalls, intrusion detection and prevention systems, anti-malware solutions, and secure configuration practices to protect our infrastructure.
Backups and resilience: we maintain backup and disaster recovery procedures designed to ensure continuity of service and data integrity.

Organisational Measures

Policies and training: we maintain internal policies and procedures on data protection, information security, and acceptable use, and we provide regular training to staff who process personal data.
Vendor due diligence: we assess and monitor our service providers to ensure that they offer security and privacy protections consistent with our obligations and industry standards.
Security audits and testing: we perform periodic assessments, audits, and testing of our security controls, including vulnerability assessments and, where appropriate, penetration testing.

Incident Response

Incident detection and response: we operate procedures for detecting, investigating, and responding to potential data breaches or security incidents.
Notification: in the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required, affected individuals, in accordance with legal requirements.
Standards alignment: while Bet Any Sports is not formally certified under specific security standards such as ISO 27001 or SOC 2 unless explicitly stated, we aim to align our security controls with recognised industry best practices.

Complaints & Contacts

If you have questions about this policy, concerns about how we handle your personal data, or wish to make a complaint, you can contact us or the relevant supervisory authorities.

Contacting Bet Any Sports

Primary contact for privacy matters: Data Protection Officer, Bet Any Sports, San José, Costa Rica. Email: privacy@betenysport.com.
Online contact: you may also contact us via the help centre or support forms available after logging into your account on betenysport.com, indicating that your inquiry relates to data protection.

Internal Complaint Procedure

Step 1 - Submission: send your complaint or concern, clearly describing the issue and including any relevant account details, to our data protection team.
Step 2 - Acknowledgement: we will acknowledge receipt of your complaint within seven (7) calendar days whenever reasonably possible.
Step 3 - Investigation: we will investigate your complaint, which may include reviewing logs, communications, and relevant processes, and contacting you for further information if needed.
Step 4 - Response: we aim to provide a substantive response within one (1) month of receipt. If more time is required due to complexity or number of requests, we may extend this period by up to two (2) additional months and will inform you accordingly.

Supervisory Authorities

United Kingdom (primary authority for UK users): you have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are dissatisfied with our response or believe your rights have been infringed. Further information is available on the ICO's website.
Mexico: if you are located in Mexico, you may also lodge a complaint with the Mexican data protection authority, the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI), in line with Mexican data protection law.
European Union/EEA: where EU GDPR applies (for example, for users located in the EEA), you may contact your local data protection authority in the EEA. Contact details are available on the websites of the respective authorities and the European Data Protection Board.

Updates

We may update this privacy policy from time to time to reflect changes in our processing activities, legal requirements, or technological developments affecting betenysport.com and the Bet Any Sports profile.

Notification of Changes

Advance notice for material changes: for significant changes that materially affect your rights or the way we process your data (for example, introducing new processing purposes, changing international transfer mechanisms, or significantly altering retention periods), we will provide at least thirty (30) days' advance notice where practicable.
Notification methods: we may notify you via email, account notifications, website banners, or pop-up messages when you log in to your account.
User options: if you do not agree with the updated policy, you may choose to close your account and, where applicable, exercise your data protection rights, including deletion, before the changes take effect.

Version Control

Last updated: January 2026

Current version: reflects enhanced alignment with UK GDPR, clarification of international transfers to Costa Rica and other third countries, integration of Mexican ARCO rights where applicable, and expanded detail on security measures and complaint procedures.
Historical versions: previous versions of this policy, including those based on content published on betanysports.eu or betanything.eu, may be provided upon request to help you understand how our practices have evolved over time.